At Anttix, we give many of our clients the ability to write and edit their content with little to no HTML coding knowledge required. They have the power to improve and expand their websites with their content whenever they see fit. This content editing ability is a powerful tool for any business or organization, but how do you format your content, so it is user and search engine friendly. This guide will help you understand formatting in it simplest form, along with a few do's and do not's of website content.
It All Starts With A Heading
Every piece of content, from your homepage paragraph, to your detailed history, should be broken down into bite-sized pieces. You should determine what the most relevant information is, but allow your visitors to quickly and easily identify them. Each section should start with a heading, or "H-Tag" as we sometimes call them. Heading titles appear larger and bolder automatically and stand out for visitors to find. Headings not only make your pages more readable, but they also help search engines too. Search engines, like Google and Bing, to help identify key content on a website and tie them to keyword searches. Not only that, but the more widely used search engines look for correctly formatted pages, and that means pages with paragraphs and headers.
Your Website Is NOT A Print Ad
Many businesses have beautiful print ads and one-sheets to share with the public. These serve an important role in business, sharing information quickly and in an eye-catching manner. While similar, your website should be the place where you share more detailed information on several pages, so it is not necessary to make every page too complicated or colorful. Print ads and flyers have to share small amounts of information with very few words while web pages can share vast quantities of information with no limits. Visitors want information, in an easy to read format, without too many colors, sidebar content, and confusing pop-up ads or multi-color schemes turning them away. Keeping your content clean, concise, and without flashy images everywhere can appeal to your visitors, so do not feel your website should mimic your print material. Instead, let the overall design do the color work and leave it out of your content.
When In Doubt, Consult The Experts
Many web development firms and marketing companies have copy editors on call for assisting their clients with writing and formatting content. Rely on their assistance when you feel your content could use some help. They may be able to write something from just a few key bullet points or help you edit your existing content to take full advantage of search engine optimization and visitor usability. When experts are just a call or email away, don't be afraid to use them.
Hopefully, these tips will help you on your way to understanding just how important every aspect of your website is, or at the very least how important it is to Anttix. Call us to day if you need help, we look forward to enhancing your website however we can.